Supermetrics pipes your data into spreadsheets and dashboards — then leaves you to make sense of it. Trufelo Studio pulls every channel and explains it in plain English, so you get answers, not just numbers to interpret.
Switch from Supermetrics in under an hour
Trusted by 2,500+ businesses
Plain English Insight
Your Google Ads spend rose 22% but revenue only 4%. Pause the three lowest-ROAS campaigns and reallocate $1,800 to your top performer.
Supermetrics is excellent at moving data — but it stops there. You still build the reports, interpret the numbers, and explain them to clients. Trufelo does all of that for you.
Supermetrics moves your metrics into Sheets, Looker and BigQuery — but you still have to figure out what they mean.
Connecting sources is just step one. Templates still need wiring, formatting, and a human to explain the numbers.
A 200-row sheet doesn't answer "did this month work?". You end up translating it into a summary email anyway.
Every new question means a new tab, a new pivot, a new formula. Your reporting files grow until nobody trusts them.
Like Supermetrics, Trufelo Studio connects to every ad platform, analytics tool, store and email provider. Unlike Supermetrics, it then tells you what the data means.
Google Ads
ConnectedMeta Ads
ConnectedSocial Media
ConnectedE-commerce
ConnectedSEO
ConnectedAnalytics
ConnectedLocal & Reviews
ConnectedSupermetrics moves your data. Trufelo Studio understands it — and tells you what to do next.
| Capability | Trufelo Studio | Supermetrics |
|---|---|---|
| Pulls data from all major ad & analytics platforms | ||
| Explains your data in plain English | ||
| Built for non-technical business owners | ||
| Pre-built, client-ready report templates | Manual | |
| AI-generated commentary on every report | ||
| Ask questions in plain English, get answers | ||
| Anomaly detection & spend alerts | ||
| Branded client portals | ||
| No spreadsheets or formulas required | ||
| Simple pricing, no destination-based add-ons |
Supermetrics connects your sources. Trufelo Studio connects them — and then reads, summarises and recommends, so the report is already done.
"Which campaigns wasted money this week?" — type it, get the answer. No pivot tables, no formulas, no setup.
Built for the person running the business, not the data engineer. You get clarity the first time you open it.
Every report ships with plain-English commentary — so you can send it to a client without writing a summary.
We flag wasted spend and performance dips the moment they happen — no dashboard monitoring required.
Give clients a live, white-label view of results. No more "can you send me this month's numbers?" emails.
Daily, tailored actions to lift ROAS and cut CPA. One click to act, no guesswork.
80%
Less time spent wrangling spreadsheets
1 hour
Average time to switch from Supermetrics
85+
Marketing sources & destinations connected
Pull every channel and get plain-English insights, client-ready reports and AI recommendations — without the spreadsheet work. Try Trufelo Studio free for 7 days.
7-day free trial · No credit card required · Migrate in under an hour