Stop guessing. Trufelo Studio traces every touchpoint a customer made before they bought — so you can credit the right channel, kill the waste, and scale what actually works.
Trusted by 2,500+ businesses
Plain English Insight
Google Ads started this sale, but Email nudged them over the line. Google deserves 60% of the credit.
Most platforms use last-click attribution — so the channels that close the sale get all the credit, and the ones that started the journey get nothing. You end up cutting the channels that actually grow your business.
Your tools give all the credit to the final click — ignoring every touchpoint that actually built the sale.
Without real credit, you keep pouring money into channels that look good but don't actually drive revenue.
You're stitching Google, Meta and Shopify data by hand, trying to reverse-engineer what actually worked.
By the time you've worked out which channel performed, the month's already over and the budget's spent.
Every business values touchpoints differently. Switch between models in a click and see instantly how each channel performs under each one.
Credits the channel that first introduced the customer to you — perfect for measuring brand awareness and top-of-funnel.
Splits credit evenly across every touchpoint, so nothing gets overlooked in the journey.
Gives more credit to touchpoints closer to the sale, weighting the moments that mattered most.
Our AI analyses your actual conversion paths and assigns credit based on what truly moved the needle.
Trufelo Studio follows the whole journey so you never have to guess which channel deserves the credit.
We connect your ad platforms, analytics, email and store — every click, view and visit is logged automatically.
We merge anonymous and known interactions into one customer path, across devices and sessions.
Run first-touch, linear, time-decay or data-driven models to see how credit should really be shared.
Get plain-English recommendations on where to move budget to maximise profitable growth.
A complete attribution toolkit built for SMEs — powerful enough to trust, simple enough to actually use.
See every channel ranked by the revenue it actually drove — not just the clicks it generated.
Visualise the full path from first impression to purchase across every device and session.
Connect Google, Meta, TikTok, LinkedIn, email and more — credit is shared fairly across them all.
New conversions and touchpoints flow in live, so your attribution is never out of date.
Server-side tracking that respects consent and works even as third-party cookies disappear.
Tie phone calls, in-store visits and form fills back to the campaign that sparked them.
When you finally credit the channels that drive growth, the results speak for themselves.
37%
Average budget reallocated after switching to multi-touch attribution
2.4x
Improvement in ROAS once credit is assigned accurately
11 hrs
Saved each week — no more manual spreadsheet stitching
See exactly which channels drive your revenue and reallocate your budget with confidence. Try Trufelo Studio free for 7 days.
7-day free trial · No credit card required · Cancel anytime